Admit One

Welcome to

Running of the Scales

A De Maison Selections Portfolio Event
Sanlúcar de Barrameda, Spain | April 2 - 5, 2019


We are thrilled to welcome you to Running of the Scales. This exclusive event is being held in historic Sanlúcar de Barrameda, the heart of Sherry country.

As our guest, prepare to experience a specially curated four-day event for wine professionals and industry leaders, featuring one-of-a-kind tastings and cultural experiences. This will be the premier bespoke wine event of 2019 and your attendance is a key ingredient in that experience. Once you arrive in Sanlúcar, allow us to usher you through a thoughtfully planned itinerary of education, cellar tours, cultural fun, and a few surprises.

A full De Maison Selections portfolio tasting will showcase our wineries who will present their newest projects and vintages, as well as rare cellar releases only available to attendees. We can’t wait to take this journey with you!


Bus transportation between Hotel Palacio de Arizón and event venues will be provided, please allow extra time for travel. A bus schedule will be posted at the hotel.

Sanlúcar de Barrameda

Tuesday, April 2

  • Pre-show Winery Tours
  • La Cigarrera Winery Tour | 1:00pm to 2:15pm | La Cigarrera
  • La Cigarrera Winery Tour | 2:30pm to 3:45pm | La Cigarrera
  • La Cigarrera Winery Tour | 4:00pm to 5:30pm | La Cigarrera

El Puerto de Santa María

Wednesday, April 3


Thursday, April 4


Friday, April 5


Hotel Palacio de Arizón

Hotel Palacio de Arizón

Calle Banda Playa, 125
11540 Sanlúcar de Barrameda, Cádiz, Spain

La Cigarrera

La Cigarrera

Plaza Madre de Dios, s/n
11540 Sanlúcar de Barrameda, Cádiz, Spain

Learn about La Cigarrera at



Calle Bolos, 1
11500 El Puerto de Santa María, Cádiz, Spain

Learn about Grant at

César Florido

César Florido

Calle Padre Lerchundi, 35
11550 Chipiona, Cádiz, Spain

Learn about César Florido at

El Maestro Sierra

El Maestro Sierra

Plaza Silos, 5
11403 Jerez de la Frontera, Cádiz, Spain

Learn about El Maestro Sierra at

Sociedad de Carreras de Caballos de Sanlúcar

Sociedad de Carreras de Caballos de Sanlúcar

Av. de las Piletas, s/n
11540 Sanlúcar de Barrameda, Cádiz, Spain

Chipiona Lighthouse

El Faro de Chipiona

Av. del Faro, 42
11550 Chipiona, Cádiz, Spain


Points of Interest

Explore our maps of recommendations of places to go and things to drink, do, or see.


Who is invited to Running of the Scales?

A: Select De Maison Selections clients from across the US received exclusive, non-transferrable invitations to the 2019 event. This included a diverse mix of industry professionals from across the food and wine spectrum. Reservations are now fully committed and registration is now closed.

Q: How do I get from Madrid or Seville to Sanlúcar de Barrameda?

A: We suggest either taking a plane or train from Madrid or Seville to Jerez de Frontera. For a flight, Iberia and Vueling are both good airline options which fly into Jerez de la Frontera Airport (XRY) or you may also take a RENFE train to the Jerez de la Frontera train station. Taxi services are readily available at both the airport and train station for you to arrange transportation to the hotel. Train ticket resources: Rail Europe, Eurail Spain Pass, Understanding your Renfe Ticket.

Q: I will be spending some additional time in Madrid. Any recommendations?

A: Steven Alexander has compiled a thorough list of some of his favorites in Madrid he has found over his many years of travel to the area.

Q: My phone won’t have data service while I’m in Spain, how do I find my way around without a map app?

A: We recommend downloading Google Maps in advance if you’re concerned with data usage. Instructions for both Android and iOS can be found in this support article. We recommend downloading maps for Sanlúcar de Barrameda, Chipiona, El Puerto de Santa María, Jerez, and any cities you may be traveling through on your way to Sanlúcar de Barrameda.

Q: How will I get from the airport or train station on the date of departure?

A: There will be buses hired to transport guests from the hotel to the airport and train station on Saturday, April 6. Details to come on the schedule of the buses. Please note, if the bus schedule does not work with your travel times, you will be in charge of arranging your own transport via taxi. The hotel will be able to assist you in scheduling a taxi.

Q: Do I need to rent a car?

A: We do not recommend that you rent a car, nor will you need one during your stay. You should travel to the event via taxi and from there, we will be providing transportation via bus service to all of our events. Most importantly, we encourage all attendees to be safe and never drive after consuming alcohol. We are providing bus transportation to and from all Running of the Scales events with your comfort and safety in mind.

Q: Can you explain more about bus transportation during the event?

A: We have secured multiple buses from a top local tour company, which will be driven by a team of professional drivers throughout the week. A bus schedule will be posted in your welcome packet which you will receive upon arrival, as well as the hotel lobby. We will have multiple buses for each event with a staggered departure times and arrival times. Remember to refer to your bus schedule for clear departure times for each event.

Q: How do I use a taxi in Spain?

A: Taxis are readily available and your best bet for traveling around these towns farther than you would like to walk. Please be aware that the proper taxi etiquette in Spain is to provide a complete address for your destination (e.g. Hotel Palacio de Arizón, Calle Banda Playa, 125, 11540 Sanlúcar de Barrameda, Cádiz, Spain) so that the driver may enter the address into their GPS. Giving the taxi driver a vague location (e.g. “the corner of Calle Banda Playa and Av. Quinto Centenario”) or the name of your destination, as you may do for an American taxi driver, will likely cause confusion, extra travel time, and excessive charges. Although many cabs now accept credit cards, it is a good idea to have some Euros available for payment just in case.

Q: Can I use Uber or Lyft to get around?

A: There are no ride-sharing services operating in the area but taxis are readily available. The hotel can help you get a taxi if needed.

Q: What do I have to pay for?

A: Once you check in the hotel on Tuesday, we will take care of your lodging and all meals that are listed in the itinerary through Saturday morning when the event ends. We will be providing transportation to and from all of our events. You do not need a rental car. Any incidentals during your stay will be your responsibility as well as travel to/from the event, such as taxis.

Q: What is the weather like in Sanlúcar de Barrameda in April?

A: Expect temperatures ranging from 60°F to 70°F in the day and dropping to the mid-to-low 50s at night. Rain is unlikely but possible.

Q: What should I pack to wear?

A: No need for formal attire for this event. Be casual and comfortable! We do recommend bringing a hat and sunscreen because there will be outdoor events in direct sunlight. While the dress code is casual, Andalusian culture is known for their understated elegance and sharp style. In US terms this translates to "resort casual," meaning be comfortable while looking smart.

Q: Are there any activities that I need to sign up for in advance?

A: There will be seminars held throughout the week which you will have an opportunity to sign up for upon check-in at the hotel.

Q: My spouse is coming along with me. Will they be able to attend any events?

A: Due to careful planning for provisions and space constraints, only invited guests will be able to attend events put on by De Maison Selections.

Q: Is there a safe place for my passport and other valuables?

A: Yes, Hotel Palacio de Arizón has an in-room safe.

Q: What about a nearby grocery store and/or pharmacy?

A: Once you arrive, you will receive a Welcome Packet that will contain information on local places of interest including grocery, market, pharmacy, hospital, etc. The hotel reservationist is also a wealth of local knowledge.

Q: I have food allergies or special dietary requests, who should I tell?

A: We ask that all special requests go through your sales person so we may adequately care for you in advance. Please let us know in advance of any allergies or dietary restrictions you may have so we can work to accommodate you.

Q: Will there be breakfast?

A: Yes, a full American breakfast will be served each morning with coffee and tea. Since lunch in Spain tends to begin much later than the US, we recommend having a hearty breakfast.

Q: Can I visit any of the wineries before or after Running of the Scales?

A: If you would like to visit any of our producers while you’re in Spain, please fill out a winery visit request form before March 11, 2019. We will be handling a large volume of visit requests so we cannot guarantee availability if requests are sent after March 11. Please note that our wineries are closed for visits on Sundays.

Q: Is there a gym or place to run?

A: The area by the hotel is lovely for a run. The beach is also only 1 mile away.

Q: What is the smoking policy?

A: The hotel, buses, and venues are all non-smoking. As in the United States, if you smoke, please do so away from entrances and windows and be courteous to your neighbors.

Sherry Glossary


Small sherry stockholder. Historically, almacenistas would sell their wines to the big sherry houses, where they would be blended into soleras to create the house style. In 1997, laws that prevented almacenistas from bottling their own sherry were changed, making it possible for small producers to sell their own wine.


The traditional unit of measurement used in Jerez. One aroba equals 16.6 liters.


An ancient method of imparting sweetness and color to a base wine made by reducing unfermented grape must to 20% of its original volume.


A dipstick that is used to measure how much liquid there is in a barrel.


The name used for a barrel in Sherry Country.


The cellar-master, who keeps track of all the barrels and designates which barrels are going to make which style of sherry.


Each level or tier in a solera system is called a criadera (the word literally translates to nursery).

En Rama

"Raw" wine bottled straight from the cask without fining or filtration. While many sherries claim to be "en rama", few actually are. True en rama is best enjoyed at the bodega, but if bottled must be refrigerated and consumed within 4-6 months of bottling date.


The layer of yeast that spontaneously forms on top of the wine in some barrels of sherry.


Hot wind from the south-east.


The specific markings written on the barrels by the capataz usually indicating the solera and the number of botas in it.


The unfortified base wine before it becomes what is locally considered “wine” after fortification and aging. Usually between 11% to 12.5% alcohol.


The cool, humid wind from the west, important for the growth of flor.


The topping up of casks after the saca, refreshed with wine from the previous criadera.


A bottling of the oldest wine of a solera.


Area of the cellar where the oldest and most precious wines of the bodega are stored.


The youngest wine that feeds the first criadera of a solera, it comes from just one vintage.


The system of fractional blending used to age sherry and produce a consistent, non-vintage product. Essentially, small amounts of younger wine are gradually blended into older wine and the final product is bottled from the barrel with the oldest wines.


The tool that is used to pull samples of sherry from barrels without disturbing the flor.